Do you remember being told in school, or as a new grad, that you should expect to have slow periods in your practice? The advice usually dispensed by professors and those who have been in the field for a long time… is to expect and be ready for this inevitable business cycle experience.
Basically, they tell you to expect it, so use it to your advantage… they recommend that you use the slow times to amp up your marketing. So, basically what this looks like is, you market the heck out of your business… until you get busy, then focus on your clients until you find yourself not very busy again. Rinse and repeat.
That’s what I was taught, and I bet that’s what you learned, too. Right?
But that advice is wrong! So, so, so wrong! This is a horrible business model – and it doesn’t need to be this way!
Are you going to accept that this is “just how it is”?
or….
Would you prefer that your business provides you with consistent and reliable income?
This is TOTALLY possible!
The last thing you want to do is quit marketing, just when you are gaining momentum. By creating systems, you can consistently be marketing, even when you get busy with clients.
By taking small steps every day, and by being smart about it, you can continue attracting your ideal clients and creating the consistent, reliable income you deserve.
To do this, you need to know and value your own worth, and treat your practice like the business it is. Let’s get real about this. Having a consistent and reliable income helps you better serve your clients.
As a coach or counsellor, you love to see your clients transform their lives in positive ways. I know you deeply care about your clients… and create a huge impact for your clients! Let’s create huge impact for yourself and business as well.
And the reality is… as you earn more in your business, you can serve your clients in bigger and better ways. You can create more impact. Why not do this for your clients, and yourself? You are valuable and you deserve to make money for your contributions!
Have you admitted to yourself yet…
- that you deserve to make money while serving the clients you love?
What about…
- That the more money you make in business, the more you can create impact in your clients’ lives?
Now, I know the common response to this…
The response more often than not is where we feel like our desire to make more money is shameful or that we need to rationalize wanting to make more money. It goes something like this: “Of course…my clients always come first! But I do need to make sure I can pay the bills.”
No apologies necessary! Please… stop apologizing for wanting to make more money. You ARE worth it. No apology or rationalization needed.
Since we’ve now established that you are amazing at what you do and SHOULD be payed accordingly, without guilt, it’s time to turn your feast or famine cycle into consistent, reliable income. Get your business model synced up to the level of income that reflects your awesomeness!
Put it this way: The more you put YOURSELF out there, the more people you can help! The more lives you can help transform! You want that, right? I know you do!!
So, how can you make the right small steps to move you from the feast or famine cycle to having a consistent strategy and a stable business? It takes a little bit of planning, maybe a little discovery to get your business creating consistent, reliable income… and then, you just need to follow through.
To elevate your business, it’s important to develop strategies and systems, and utilize techniques to further your goals. Here the kinds of positive changes to consider making:
- Attract, inspire and impact ONLY the clients you love to work with
- Generate consistent, reliable income
- Develop efficient systems to better support your business
- Create packaged service to attract higher commitments from clients
- Development of programs and workshops to better transform your clients experience
- Build your business to support your lifestyle, and not the other way around
It’s time to take charge and get the life that you deserve. When you are ready to get started, or would like support in refining the strategy you have already implemented, reach out! Consider taking the Leverage Your Genius Training Course (https://kerryvega.com/training-workshops/business-development-training/).
This course is perfect for coaches and counsellors who want to create consistent and reliable income, while serving their clients in a BIG way.
Isn’t it time you had the business (and life) you’ve been dreaming of? You are ready for this! Develop your consistent marketing strategy today, plan the roll out, and stay on top of your business! If you are curious about which level of support would be best for you… reach out at info@kerryvega.com and we can explore this together.
xoxo…Kerry
