Christmas is just around the corner so if you haven’t already, now is a good time to start planning and preparing your practice for the Christmas season.
Although the holidays are full of so much joy and celebrations, I’m sure you’ll agree it can also be quite a stressful time, especially if you run your own business.
But fortunately, there are a few things you can do to make sure your business continues to thrive over Christmas and you still maintain a steady income as well as living the life YOU want. Achieving balance, healthy boundaries and success simultaneously is very much attainable, and it’s so important to take some time out over the holidays so you feel refreshed and ready for the New Year.
With some simple marketing techniques and a fresh approach, preparing your practice for the Christmas season can be much easier than you think. In today’s blog post, I want to bust the myth of feast or famine during the holidays, and share some of my tips to help you create a consistent income, online presence and continued success over the holidays.
Streamline your marketing
Although you might be taking a break over the holidays, that doesn’t mean your marketing needs to. Nowadays, there are so many tools you can use such as social media scheduling apps and platforms to ensure your content and marketing messages keep rolling out even when you’re out of office.
Consider using the Facebook schedule tool on your business page to share updates, pre-planned content and call-to-actions, as well as platforms like Hootsuite to schedule your tweets.
This will ensure you maintain a consistent presence on social media and you can continue sharing valuable posts with your clients and readers over the holidays.
Prepare content in advance
If you haven’t already, try to create content in advance to post on your website, or better still, share with other coaches and counselors in your industry who specialize in a different area of coaching and counselling than you so you can reach a wider audience.
Christmas is a difficult time for many people, so why not create an informative and supportive blog post offering tips to help people get through the holiday period?
Get this written in advance of Christmas so that you can take a proper break but you’re still getting your practice out there.
Start planning for next year
Even though you may have a full plate over the holidays, it’s a good idea to start thinking about your goals for 2018.
If you already know your objectives as you enter the New Year, you’ll feel much more prepared and you can start working on creating your dream practice again as soon as January comes around.
Take time out for you!
When you run your own business it can be difficult to completely switch off, but self-care and time out are so important to help you achieve balance and boundaries. Make sure you plan to take time off yourself so you can enjoy the Christmas period with your loved ones and enter the New Year feeling ready and roaring to go.
Have you started preparing your practice for the Christmas season yet?