Many therapists assume that running a practice and running a business are essentially the same thing, however there are a few key differences between the two and it’s important to understand how your mindset towards your practice can affect the success of your work.
Over the years I’ve noticed that a lot of counsellors tend to not think of their practice as a business, and take a more lackadaisical approach, which can really set you back if you’re trying to build up your client base and achieve freedom as a practitioner. To help you reach your goals and be more successful, here are a few differences between running a practice and running a business to keep in mind.
One of the key differences between running a practice and running a business is mindset. Because the word “practice” also suggests it being a trial run, it’s common for people to adopt a more laid-back attitude with their private practice and see it as a hobby rather than a business. By doing this, you hinder your success as the word “practice” suggests that you’re in preparation for the race, rather than running the real thing. Simply referring to your practice as a “business” will make a difference in how you approach your work and the results that you manifest.
Following on from the importance of mindset, by viewing your practice as more of a hobby than a business, it’s easy to fall behind with organization especially with things like returning client phone calls, scheduling sessions, chasing up invoices, marketing your business properly, and networking with other professionals. By being more organized, you’ll feel that your practice is more structured and that it’s more of a “business” rather than a hobby that you’re working on.
There’s a lot to be said about someone who is proactive rather than reactive, and those who succeed in creating their dream life are those who take action. Be proactive with networking events and activities like public speaking and workshops to support you running a business, and consider working with a success coach to help you make the most out of your work. Get into the habit of creating goals “especially financial goals“ to help keep your business on track and create a profitable business doing what you’re most passionate about.
If you need a little help shifting your mindset and understanding the difference between running a practice and running a business, get in touch with us today to talk more about how we can work together and make your business as successful as possible. We cover this and much mush more, in my Unleash Your Genius and my Leverage Your Genius Training Courses.
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