One very common misconception with both new businesses and new private practices is that clients will come rushing through the door without the need for any business/ practice marketing.
While that is something we all dream of, unfortunately that’s not always the case and it can be a struggle to build up your client base unless you actively pursue new clients and take action in marketing your business. The key is to create a structure to your marketing so you can be consistent.
Marketing is the best way to get your business out there, let people know you exist, and tell the world what you have to offer. Even if your practice is thriving and you’re thinking, “But I already have lots of clients. Why do I need to still market myself?”, active private practice marketing is still very important if you want to grow your practice.
Here’s the thing… so many private practice owners talk about “feast-or-famine”, and this is a direct result of inconsistent marketing.
Check out a few reasons why your private practice marketing matters and what you can do to ensure your efforts work for your business.
Marketing helps you to grow
Ultimately, marketing helps you to grow. The private practice of your dreams will never materialise unless you’re actively working to improve our business, and practice marketing helps you to achieve that.
A lot of people don’t know where to start with their strategy, and that’s absolutely okay! Fortunately, there are simple things you can do to get yourself started, and people out there who can help with your marketing such as success coaches and marketing specialists.
The right marketing helps you find the right client
One thing to keep in mind is that the right marketing will help you find the right client. Rather than doing blanket marketing, think about WHO you want to attract.
Consider your “why”, the values that you stand for, the specific problems you want to help your clients solve, and how you’ll help your clients to tackle them.
Put this into your private practice marketing messages using language that your clients can relate to. Highlight that you understand where your clients are now, as well as where they want to get to and that you can help them with their journey.
Think about your ideal client and their demographic. Are they frequent social media users, or might they respond best to more traditional forms of marketing such as print materials and flyers?
There are so many marketing channels out there, such as social media, print, Google Ads, referrals and networking, and other forms of online marketing that will make a huge difference to the success of your practice and your growth.
Ultimately, you need to be effective in your marketing, otherwise you will end up wasting allot of time, energy AND money. Your private practice marketing matters, especially if you want to create your dream practice and work with your dream clients.
Get in touch with me today to discuss how you can refine your marketing, use it to your advantage, and reach the exact type of client that you want to work with.