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Training – Business Development Courses

Kerry Vega Group provides practice building business development and marketing training for business owners and entrepreneurs in service-based businesses. We provide skills, tools, and strategies for businesses to develop a growth strategy. We specialize in teaching you the framework of a business and marketing plan that is authentic and in alignment with your vision of your practice.

1. Leverage Your Genius Training Course


Instructional Objectives

Leverage Your Genius Training Course is a 12-month training program designed to teach business owners how to strategically implement a unique selling proposition, or signature, in all their marketing as well as creating and delivering an additional source of revenue. They will learn how to increase their level of expertise and status, leverage their services so they can serve a larger audience, and become laser-focused and strategically targeted in their marketing.

Measurable Learning Outcomes

  • Establish their most marketable entry point of service based on their Unique Selling Proposition (USP).
  • Learn the foundational components to build, create and implement an effective business and marketing plan that supports their growth strategy based on their USP
  • Create and implement a Growth Strategy roadmap
  • Implement a signature message in marketing
  • Implement a signature system for service delivery
  • Define, test, create, package, and deliver at least one additional stream of revenue
  • Understanding of where to focus time and energy to facilitate business growth and clear messaging within their target market.
  • Strategize, define, create, test, and deliver a signature marketing talk to market the additional streams of revenue

Course Components

This is 12 months in duration, broken down into 4 month focuses (Quadrimesters).

Quadrimester 1:

  • Implement Business Marketing Foundation
    • Establish Unique Selling Proposition (USP)
    • Build an effective business and marketing plan that supports the growth strategy based on the USP
    • Implement the business and marketing plan that supports the growth strategy based on the USP

Quadrimester 2:

  • Strategic Revenue Generations
    • Design an overview of at least one strategic additional revenue source based on the USP.
    • Test the viability of a minimum of one USP additional revenue source
    • Create at least one strategic USP additional revenue source.
    • Deliver at least one strategic additional revenue source based on the USP.

Quadrimester 3:

  • Target Marketing
    • Design, create, and test target marketing
    • Create a strategic marketing sales talk
    • Increase market exposure and attract clients to their USP services to establish the company as an expert in their niche

Delivery Methods

This is a combination of live group, individual, and virtual customized training.

Assessment Methods

Homework will be provided for each module. The student will be held accountable for completing the homework. Homework assignments will be reviewed at each session. Feedback and suggestions for improvement will be provided. A certificate of completion will be presented upon successful completion of the course.

Hours & Duration

This is a twelve-month program. 120 hours of Training. 10 hours per month consisting of one full 8-hour day, and one 2-hour live virtual lesson per month.

Start Date: October 16, 2017
End Date: October 15, 2018

Tuition

$4995 + 5% GST = $5244.75
OR
$497/month for 12 months + 5% GST= $521.85/month

2. Practice Building 101 Course


Instructional Objectives

The Practice Building 101 Business Training Course is designed to teach business owners how to develop a solid business foundation. Participants will learn the foundational components to build, create and implement an effective business and marketing plan.

Measurable Learning Outcomes

  • How to effectively develop a company’s goals: values, mission, and vision
  • Learn the framework of a step-by-step business and marketing plan, and how to implement a roadmap to reach business goals
  • How to identify and craft an effective niche market
  • Learn techniques to uncover target market profiles, and understanding where to reach target audiences
  • Understanding techniques to communicate a brand archetype
  • Understanding the components of an effective elevator pitch
  • Understanding the difference between business and marketing plans

Course Components

  1. Company’s Values, Mission, and Vision
  2. Market Identification
    • Niche Market
    • Target Market
    • Market Profile
  3. Brand Awareness
  4. Elevator Pitch Fundamentals
  5. Business and Marketing Plan Essentials

Delivery Methods

This is a one-on-one, in-person, and/or virtual customized training.

Assessment Methods

Homework will be provided for each module. The student will be held accountable for completing the homework. Homework assignments will be reviewed at each session. Feedback and suggestions for improvement will be provided. A certificate of completion will be presented upon successful completion of the course.

Hours & Duration

This is a six-month program.
14 hours of Training

Course Dates

June 15, 2016 – December 15, 2016
July 15, 2016 – January 15, 2017
August 15, 2016 – February 15, 2017

Cost

$2802 + 5% GST = $2942.1

3. Scale and Grow Your Practice Course


The Scale and Grow Your Practice – Business Training Course is an advanced level course for those that have already taken, or are currently enrolled in Practice Building 101 (PB101) and/or can demonstrate that they have met the learning objectives of PB101. The Scale and Grow Your Practice – Business Training Course can be taken concurrently with Practice Building 101.

Instructional Objectives

The Scale and Grow Your Practice – Business Training Course is designed to teach business owners how to scale and grow their practice by creating an effective growth strategy, revising their business model to support expansion, and creating additional streams of revenue. Students will learn the foundational components to build, create and implement an effective business and marketing plan that supports their growth strategy.

Measurable Learning Outcomes

  • How to effectively develop an effective growth strategy
  • Understanding the importance of leveraging business
  • Learn the framework for a leveraged business and marketing plan that supports growth
  • How to identify ineffective business practices
  • How to identify and craft additional streams of revenue
  • Understanding the foundational components of creating a staffing team and outsourcing

Course Components

  1. Growth Strategy Fundamentals
  2. Leveraged Business and Marketing Plan Essentials
  3. Leveraged Income Processes
  4. Identifying inefficiencies
  5. Hiring and Outsourcing

Delivery Methods

This is a one-on-one, in-person, and/or virtual customized training.

Assessment Methods

Homework will be provided for each module. The student will be held accountable for completing the homework. Homework assignments will be reviewed at each session. Feedback and suggestions for improvement will be provided. A certificate of completion will be presented upon successful completion of the course.

Hours & Duration

This is a six-month program.
14 hours of Training

Course Dates

June 15, 2016 – December 15, 2016
July 15, 2016 – January 15, 2017
August 15, 2016 – February 15, 2017

Cost

$2802 + 5% GST = $2942.1

About Trainer

kerry-vega-sidebarKerry Vega is a Business Development Trainer, Success Coach and Counsellor at Kerry Vega Group. Kerry has been providing business, marketing, leadership, and communications trainings to business owners and companies since 2008.

 

Kerry Vega Group provides practice building, business development, and marketing training for business owners and entrepreneurs in service-based businesses. We provide skills, tools, and strategies for businesses to develop a growth strategy. We specialize in teaching individualized business and marketing plan structures that are authentic and in alignment with the vision of the business owner’s practice.

Prior to founding her own Training, Counselling and Coaching Company, Kerry worked as a trainer and counsellor within large government organizations for over a decade. Kerry is passionate about teaching her course participants how to build a strong foundation and create business and growth systems. She places emphasis on how to include additional revenue streams in the business model to avoid being trapped in the time for money bind that so many service based professions find themselves.

 

FAST TRACK YOUR SUCCESS!

Imagine Your Life…

Imagine building your business AUTHENTICALLY to surpass your wildest dreams, doubling or tripling your income, and simultaneously creating a happy and fulfilling home life.

My name is Kerry Vega, I am a Business Trainer, Success Coach, and Clinical Counsellor specialized in helping therapists, coaches and wellness professionals create success in their private practice, careers and personal/family life. I’ll help you get more clients, avoid costly mistakes, and build a sustainable practice that gives you the freedom to live the way you REALLY want.
Kerry Vega has an amazing ability to break past the old patterns that hold you back and keep you from achieving what you want in life. Working with her allowed me to create deep happiness and success in all areas of my life – family, relationships and business.

Michelle V. – Mother, wife, and therapist in private practice

2015-10-27T21:59:40+00:00
Kerry Vega has an amazing ability to break past the old patterns that hold you back and keep you from achieving what you want in life. Working with her allowed me to create deep happiness and success in all areas of my life – family, relationships and business.
Kerry Vega’s success coaching has propelled my life and my business way beyond my wildest dreams! She is a force to be reckoned with and will empower you to new heights.

Wendy Thompson – Leadership Coach

2015-10-27T22:00:04+00:00
Kerry Vega’s success coaching has propelled my life and my business way beyond my wildest dreams! She is a force to be reckoned with and will empower you to new heights.
Kerry Vega helped me go after what I really want! Not what I told myself was possible, or what I SHOULD do, but what I really dreamed of. Before working with Kerry, I was too scared to take the risk. She made it feel safe and supported me in completely changing careers, opening my own business, and going BIG with it!

Michael T. – Sales Consultant

2015-10-27T22:01:28+00:00
Kerry Vega helped me go after what I really want! Not what I told myself was possible, or what I SHOULD do, but what I really dreamed of. Before working with Kerry, I was too scared to take the risk. She made it feel safe and supported me in completely changing careers, opening my own View Full →
I remember thinking to myself… why can’t I be like that successful person? Well, after just 2 years of working with Kerry, I am that successful person! Using her step-by-step system, I filled my practice, started a waitlist of clients, and then began to create residual income so that I have the freedom to vacation while still growing my business.

Sandra V. – Life Coach and Financial Advisor

2015-10-27T22:01:10+00:00
I remember thinking to myself… why can’t I be like that successful person? Well, after just 2 years of working with Kerry, I am that successful person! Using her step-by-step system, I filled my practice, started a waitlist of clients, and then began to create residual income so that I have the freedom to vacation View Full →
Kerry Vega took my business from 6 clients to a full caseload in less than 6 months. She taught me how to think big, take risks and create a viable business. She also helped me avoid costly mistakes, catching things I had forgotten to do or things that could have a negative impact in the future. Plus she kept me on track and accountable!

Karen B. – Registered Acupuncturist

2015-10-27T22:00:46+00:00
Kerry Vega took my business from 6 clients to a full caseload in less than 6 months. She taught me how to think big, take risks and create a viable business. She also helped me avoid costly mistakes, catching things I had forgotten to do or things that could have a negative impact in the View Full →
Kerry Vega has mentored and coached me into creating a business I never even thought was possible. She provided step-by-step support, gave me tasks that grew my therapy practice to a 7-figure business in under 3 years, and showed me how to maintain a healthy balance with family.

Dee K. – Therapist, CEO, and Founder of Psychology Clinic

2015-10-27T22:00:29+00:00
Kerry Vega has mentored and coached me into creating a business I never even thought was possible. She provided step-by-step support, gave me tasks that grew my therapy practice to a 7-figure business in under 3 years, and showed me how to maintain a healthy balance with family.