The summer holidays have come to an end and everyone is beginning to get stuck back into work and their daily routine.
September marks new beginnings for a lot of people, so it’s a great time to give your business a refresh to keep you feeling inspired and make sure your practice is the best it can be. It’s important that you regularly revamp your business strategy, marketing approach, services, and keep on top of the market if you want to succeed and keep attracting your ideal clients. Here are a few pointers on how to give your practice a strategy makeover this month.
Adopt new marketing strategies
Have you been following the same marketing strategy for years or are things feeling stale? If so, it’s time to shake things up.
If you don’t currently have a newsletter, consider creating a monthly or quarterly email blast to new and previous clients reminding them of your services. You can share interesting articles, promotions and new website content. If you’re not currently using social media, now is a great time to get started to establish your online and social presence and start sharing useful information with your clients.
Find new opportunities in the market
The market is changing all the time so a good strategy is to stay on top of your competitors and what your clients want.
Conduct market research to see whether new counselling practices have appeared in your area (and if they’re offering the same as you, think about how you can keep your practice unique) and attend networking events with other therapists and industry professionals to build new relationships. You never know what new doors will open, so networking is a great way to build a referral network and generally make your business more known.
Work with a success coach
Sometimes, giving your practice a strategy makeover is easier said than done. This is when it helps to bring in some guidance, and a success coach who specialises in private practices and the heart based sector is the perfect form of support. A coach will be able to offer you a fresh perspective and new ways to create your dream practice so you can achieve your goals and offer something new to your clients.
Update your practice space
Staying relevant and revamping your practice isn’t just about the services you offer and your strategy – it’s also about the space that you provide and how your clients feel when they enter your practice. Simply decorating your practice with a fresh coat of paint and some new décor will make a huge difference in how you feel about your business which will no doubt inspire creativity and new ideas.
If you’re hoping to give your practice a strategy makeover this month, get in touch with us today to talk about how we can work together to help you grow your business and make your dreams come to fruition.