Your website is an important part of your private practice as it’s your chance to make a great first impression on your client, sell yourself and your services, and provide people with the information they need to start their counselling or coaching journey. For this reason, it’s essential that you avoid the common mistakes that people make and include the right components in your website. To help you succeed, here are a few dos and don’ts for your private practice website and things to keep in mind.
DO – Keep your website simple
If you’re in the process of setting up your website or you’re looking to revamp your existing design, just keep things simple. Don’t try to overcomplicate it – make it easy for users to navigate, make it mobile friendly, and offer them what they are coming to find.
DON’T – Direct people away from your website
A lot of people make the mistake of directing people away from their websites. While it’s great to provide information, you don’t want to be linking people away from your website and into the hands of others. Instead, link to your other web pages or content to retain the user.
DO – Share valuable information and create content
The best websites are those that offer value. Regularly publish blog posts and share unique content to offer value to your reader. By sharing information and your knowledge, you will be indirectly promoting your services and your expertise as a counsellor/coach, so people will begin to trust you and will be more likely to hire you.
DO – Offer online booking or an online chat
It can be daunting booking your first counselling or coaching session, which is why it’s always good to have an online booking system in place. You may also want to have an online chat where people can ask questions without having to call up.
DON’T – Ignore SEO
SEO is so important as it helps your website to get found. Make your website SEO friendly so that you rank highly on search engines, and if this isn’t your forte, hire an SEO specialist to help you.
DO – Pay attention to video and social media
Social media and video are the future, so make sure your social channels are integrated into your website. Video is a great way to allow people to get to know you and share valuable information and there are many ways you can get creative with it.
DON’T – Attempt to do it all alone!
Website building can be tricky especially if you don’t know where to start. Don’t feel like you have to do it alone – work with a web designer to help you bring your vision to life, and consult with a success coach who is experienced in growing private practices to help build your business and give you the freedom you’ve always wanted.
What struggles do you have with your private practice website?